FAQ & Contact

Find answers to the frequently asked questions about the Live is Life Foundation.

Frequently Asked Questions.

Find answers to the frequently asked questions about the Live is Life Foundation, our work and Sudden Cardiac Arrest.

The Foundation

The Live is Life Foundation was founded with the aim of drastically improving the survival rate of sudden cardiac arrest by raising awareness and educating and empowering people to save more lives.

Together with our ambassadors across Europe, we provide tools, projects and platforms to increase national survival rates by up to 50%.

We will strive to install 100,000 AEDs in public spaces and to train at least 5,000,000 Europeans in life-saving skills. We strive to do this in the coming five years.

Live is Life works with a network of dedicated national fulfilment partners to enable the efficient and swift deployment of our projects and training.

Through this solid and strong alliance of national partners with more than 10 years of experience, we will continue to build experience, fulfilment capabilities, networks and local presence. By joining forces, we can combine the strength, impact and capabilities of all partners to maximise our impact and results on a European scale.

Since our aim to improve survival rates for sudden cardiac arrest is a generic one, our continental cooperation and approach will accelerate our efforts and therefore, their impact.

Sudden Cardiac Arrest

Sudden cardiac arrest occurs when the heart malfunctions and unexpectedly stops beating. It results in an abrupt, unexpected loss of heart function, breathing and consciousness, blood circulation to the brain and other vital organs instantly. If not responded to immediately, structural brain damage, or even death, can result in a matter of minutes.

Sudden Cardiac Arrest is a medical emergency where an ‘electrical’ error causes the heart stopping to beat effectively. Unlike a heart attack, where the heart may continue to beat and only the blood supply to the heart is compromised, Sudden Cardiac Arrest causes the heart to stop beating entirely.

Being able to recognise a sudden cardiac arrest (SCA) can save a life. If someone unexpectedly collapses, is unresponsive and is not breathing, that person is likely experiencing sudden cardiac arrest. The person is at high risk of dying, and every second counts.

If someone collapses, check their responsiveness by shaking their shoulders and asking if they can hear you. In case of no reply, immediately call the emergency number. The dispatcher will help you with the next steps.

Remember these steps at all time:

1. Call emergency number

2. Start CPR

3. Use an AED


An AED (Automated External Defibrillator) is a portable device that can analyse the heart’s rhythm and, if necessary, deliver an electrical shock (defibrillation) to restart a person’s heart in case of Sudden Cardiac Arrest.

An AED is a device designed for layman-usage, this means that everyone is able to use an AED as long as someone pays attention to the verbal instruction once the AED is turned on. You use an AED as follows:

1. Open the AED and push the ON/OFF button, listen carefully to the AED’s instructions
2. Attach the (sticky) pads to the person’s chest as instructed on the pads’ instructions
3. These pads will now analyse the heart’s rhythm, listen to the AED’s instructions
4. If a shock is needed, some AED devices will require someone to press the shock-button,
some AED devices will automatically deliver a shock after warning by-standers to not touch
the person

AEDs are often placed in public spaces, including offices, schools, shopping malls, grocery stores, and airports. Many AEDs are pointed out using (often) green signage.

No, an AED is not dangerous. The AED will analyse the heart-rhythm and will only deliver or advise a shock if needed.

Yes, an AED needs regular maintenance and checks to ensure if the AED is in working-state.

CPR (Cardiopulmonary Resuscitation) is an emergency life-saving procedure performed when the
heart stops beating. Immediate CPR can greatly increase the chance of survival in case of Sudden
Cardiac Arrest.

1. Check the scene for safety
2. If the person appears unresponsive, check first responsiveness and breathing
3. If the person does not respond and is not breathing or only gasping, call the emergency
number and get an AED, or shout for help
4. Place the person on their back on a firm, flat surface
5. Give 30 chest compression: two hands centered on the chest and shoulders directly over
hands (elbows locked), and start pressing at a rate of 100-120 compressions a minute
6. Give 2 breaths: open up airway by lifting chin and pinch the nose
7. Continue CPR at this rate of 30 compressions / 2 breaths until medical assistance arrives. Use
an AED as soon as one is available

No, you can’t misperform CPR. Doing something is always better than doing nothing.


The donated money will be collected by Live is Life. Once the fundraising goal has been reached, Live is Life will distribute the money to its national fulfilment partner. The national fulfilment partner will use the money to fulfil the project.

No, you only pay the donation amount. You will not pay transaction costs.

Yes. To do so, contact us at info@liveislife.eu.

Contact us for more information.

Do you have a question, comment or great idea? Get in touch with us!

  • Keizersveld 52D, 5803 AN Venray, The Netherlands
  • Mon-Fri 09:00 - 17:00
  • 0031 - 478 769 052
  • info@liveislife.eu

Get involved

Do you want to join our mission as an ambassador or supporter and make a difference? Join our foundation and start saving lives.

Contact us via the form above or check out projects in your country.