
Frequently Asked Questions.
Find answers to the frequently asked questions about the Live is Life Foundation, our work and Sudden Cardiac Arrest.
The Foundation
Live is Life Foundation is a European foundation and strives to increase the survival rates for out-of-hospital Sudden Cardiac Arrest. Whilst cooperating with national and international ambassadors we aim to raise awareness about the subject and to install more publicly available AEDs. By initiating
projects in our active countries, we empower schools, sports clubs, and streets to start fundraising
for an AED-package. These projects also involve on-site CPR training and online awareness courses.
Our strong network of national fulfilment partners assist in the deployment of these projects.
- Sudden cardiac arrest is one of the leading causes of death in the world with over 12 million fatalities each year
fatalities each year - This is caused by our lifestyle and the insufficient availability of nearby life-saving equipment and civilian response teams
civilian response teams - The general awareness of sudden cardiac arrest is too low amongst the general public, and citizens are therefore not aware of or involved in combating deaths from SCA
they are therefore not aware and involved in combatting death rates - All nations are working individually on sudden cardiac arrest, while the problem is generic. They therefore lack the power of a continental approach and cooperation, limiting their efforts and their impact therefore lack the power of continental cooperation and approach, limiting their impact and effort
- •The medical costs for sudden cardiac arrest are unnecessarily high and continue to grow significantly every year
significantly every year
Live is Life’s national partners have over 10 years of domestic market experience. By joining forces, this solid and committed alliance can build on our vast experience and maximise the impact and results.strong alliance, we build on vast experience and maximize our impacts and results by combining
strenghts.
By 2028 the Live is Life Foundation will have installed over 100,000 AEDs in public spaces and will have trained at least 5,000,000 people in life-saving skills. This will help improve the European survival rate for sudden cardiac arrest by up to 30%.
Live is Life works with a network of dedicated national fulfilment partners to enable the efficient and swift deployment of our projects and training.
Through this solid and strong alliance of national partners with more than 10 years of experience, we will continue to build experience, fulfilment capabilities, networks and local presence. By joining forces, we can combine the strength, impact and capabilities of all partners to maximise our impact and results on a European scale.
Since our aim to improve survival rates for sudden cardiac arrest is a generic one, our continental cooperation and approach will accelerate our efforts and therefore, their impact.
Sudden Cardiac Arrest
Sudden cardiac arrest occurs when the heart malfunctions and unexpectedly stops beating. It results in an abrupt, unexpected loss of heart function, breathing and consciousness, blood circulation to the
brain and other vital organs instantly. If not responded to immediately, structural brain damage, or
even death, can result in a matter of minutes.
Sudden Cardiac Arrest is the global leading cause of death with over 12 million fatalities yearly.
Sudden Cardiac Arrest is a medical emergency where an ‘electrical’ error causes the heart stopping
to beat effectively. Unlike a heart attack, where the heart may continue to beat and only the blood
supply to the heart is compromised, Sudden Cardiac Arrest causes the heart to stop beating entirely.
Being able to recognise a sudden cardiac arrest (SCA) can save a life. If someone unexpectedly collapses, is unresponsive and is not breathing, that person is likely experiencing sudden cardiac arrest. The person is at high risk of dying, and every second counts.
If someone collapses, check their responsiveness by shaking their shoulders and asking if they can hear you. In case of no reply, immediately call the emergency number. The dispatcher will help you with the next steps.
Remember these steps at all time:
1. Call emergency number
2. Start CPR
3. Use an AED
AED & CPR
An AED (Automated External Defibrillator) is a portable device that can analyse the heart’s rhythm
and, if necessary, deliver an electrical shock (defibrillation) to restart a person’s heart in case of
Sudden Cardiac Arrest.
An AED is a device designed for layman-usage, this means that everyone is able to use an AED as long
as someone pays attention to the verbal instruction once the AED is turned on. You use an AED as
follows:
1. Open the AED and push the ON/OFF button, listen carefully to the AED’s instructions
2. Attach the (sticky) pads to the person’s chest as instructed on the pads’ instructions
3. These pads will now analyse the heart’s rhythm, listen to the AED’s instructions
4. If a shock is needed, some AED devices will require someone to press the shock-button,
some AED devices will automatically deliver a shock after warning by-standers to not touch
the person
AEDs are often placed in public spaces, including offices, schools, shopping malls, grocery stores, and
airports. Many AEDs are pointed out using (often) green signage.
No, an AED is not dangerous. An AED will only give / advise an electrical shock if correctly applied to a
person’s body and if needed. The AED will analyse the heart-rhythm and will only be able to deliver a
shock if needed
Yes, an AED needs regular maintenance and checks to ensure if the AED is working. AED’s do regular
self-checks, it may happen that the AED detects an error during one of these self-tests. Immediate
maintenance is necessary to make sure the AED is returned to working-state as soon as possible.
CPR (Cardiopulmonary Resuscitation) is an emergency life-saving procedure performed when the
heart stops beating. Immediate CPR can greatly increase the chance of survival in case of Sudden
Cardiac Arrest.
1. Check the scene for safety
2. If the person appears unresponsive, check first responsiveness and breathing
3. If the person does not respond and is not breathing or only gasping, call the emergency
number and get an AED, or shout for help
4. Place the person on their back on a firm, flat surface
5. Give 30 chest compression: two hands centered on the chest and shoulders directly over
hands (elbows locked), and start pressing at a rate of 100-120 compressions a minute
6. Give 2 breaths: open up airway by lifting chin and pinch the nose
7. Continue CPR at this rate of 30 compressions / 2 breaths until medical assistance arrives. Use
an AED as soon as one is available
No, you can’t misperform CPR. Doing something is always better than doing nothing.
Fundraising
Select the project in which you want to participate. Then click ‘start a fundraising’ and you will be
redirected to your country’s fundraising platform. Follow the steps on your screen to set up your
fundraising page, this is simple and quickly done.
The fundraising goal may differ per project. Carefully read the project details to discover the
fundraising goal of the project in which you want to participate.
Visit the information on the fundraising tips page on your country’s fundraising platform to learn
how to make your fundraising project successful. Use the documentation in the toolkit for help.
Donating
The donated money will be collected by Live is Life. Once the fundraising goal has been reached, Live is Life will distribute the money to its national fulfilment partner. The national fulfilment partner will use the money to fulfil the project.
No, you only pay the donation amount. You will not pay transaction costs.
Yes, you can. Contact the national fulfilment partner. First, transfer the donation amount to the respective fulfilment partner and inform them about to which fundraising the money should go. The partner will then draft the invoice and send it towards the donor/sponsor. The fulfilment partner will transfer the money to Live is Life for the correct fundraising.
The AED-package
Live is Life focuses on an all-in-one AED-package that consists of the following: an AED, AED outdoor cabinet, information backboard, 24/7 AED monitoring, installation and maintenance services for 5 years, insurance, an on-site CPR-training and access to online awareness courses.
Live is Life’s national fulfilment partner decide on what type of AED will be delivered. This will be a new device that suits national demands.
Live is Life has standardized the Rotaid 24/7 AED cabinet in all projects.
Once you have reached the fundraising goal, Live is Life will inform the national fulfilment partner. Our national fulfilment partner will then contact you to schedule the installation and the on-site CPR training.
Contact us for more information.
Do you have a question, comment or great idea? Get in touch with us!
- Keizersveld 52D, 5803 AN Venray, The Netherlands
- Mon-Fri 09:00 - 17:00
- 0031 - 478 769 052
- info@liveislife.eu

Get involved
Do you want to join our mission as an ambassador or supporter and make a difference? Join our foundation and start saving lives.
Contact us via the form above or check out projects in your country.